Dane Wiseman

Dane “The Professor” Wiseman is a marketing expert and educator with more than 15 years of experience in marketing and five years focused on the pool industry. As the CMO of Pool Builder Agency, he has worked with more than 50 pool companies, including builders, remodelers, service providers, and retailers, helping them increase leads, boost sales, and grow their businesses.

As an active instructor for Watershapes University and a marketing educator with more than 10 years of experience at New York University (NYU), Dane specializes in teaching practical, results-driven strategies.

He is a speaker at industry events, including NESPA’s Pool & Spa Show, FSPA’s Everything Under the Sun, the Southwest Pool & Spa Show, the Canadian Pool & Spa Show, and a Carecraft Meeting, where he shares proven digital marketing tactics.

With expertise in SEO, Google Ads, social media marketing, AI-driven automation, and website optimization, Dane provides pool professionals with the tools they need to attract more customers and increase revenue. His sessions focus on real-world, actionable strategies that help pool businesses stand out online, generate high-quality leads, and maximize their marketing efforts to grow their business.

More info at PoolBuilderAgency.com